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Cafe Turko

UX Research & Website Redesign

Project Overview 

What is Cafe Turko?

Cafe Turko is a cafe-restaurant and catering that serves Turkish food and is

founded in 2012 by Soraya Wegener. This restaurant is located in Seattle.

Challenge :

Redesigned online order and food pick-up process 

Project Goal :

Design easy order online food through a simple and creative menu and fast pick up process due to COVID-19  limitations 

Redesign Websites 
Student project 

My Role 
User research, Interaction designer
Figma, Photoshop, Miro
Three weeks 
Three designers 

View Prototype

Design Process

My Role 



User Research Heuristics Evaluation Competitive analysis 

Problem& Solution, Persona, Storytelling  



Ideate, Sketch, Wireframe, User testing, Iterations 


Clickable prototype

Card sorting, User Flow, Sitemap 


Usability testing on current website 

In the first step, we tried to identify the weaknesses of the website. In this way, we did a few usability tests on the current website of Kafe Turko to have a more accurate view of the website from a user point of view.

  • Difficulty in finding the information users was looking for
  • Problem with browsing the menu
  • Ambiguous instructions about an online order, Pickup and Catering
  • Too much reading, too little relevant information
  • Unappealing food photos

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Heuristic Evaluation 

In the next step, we performed a heuristic evolution and noticed that a considerable number of the 10 Nelson evaluation principles were not observed on this website, including :

  • Consistency and standards

  • Flexibility and efficiency of use

  • User control and freedom

  • Aesthetic and minimalistic design

  • Error prevention

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Competitive Analysis 
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Next, we went to see what services and good restaurants competitors and websites provide and what user experience they designed for users.

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We reviewed many websites and finally selected these 5 websites for Competitive Analysis and the results of this comparison can be summarized as follows:

1) These websites have a picture feed menu

2) The pick-up process is specified and defined

3) The table can be easily booked from within the website

4) online order is easy and fast

5) customers can have their own account

6) Colors, fonts and images are much more up-to-date

Comparative Analysis 
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Well, now we had some problems and for this project we wanted to work on one of them focusing on user experience. As a result, we looked at the reviews and saw one of the problems that customers mentioned. There is a problem with the food pick-up / tick-off process

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The only information available for this process is in this section, which asks customers to call the restaurant to coordinate and order a pick-up, which is not a comfortable and straightforward job for customers in different ways in today's world.

Based on what has been said, as well as the prevalence of using take away due to the prevalence of COVID-19,  we decided to focus on designing a user-center pickup process.

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According to some results we got from user research, we started to define a persona. I knew that given the new living conditions after the preparation of the corona, a way would have to be found to solve the problem of ordering food. As a result, we developed the persona according to the existing limitations.

1- Redesign the home page based on user research

2- Redesign the food menu 

3- Design a transparent pick-up process for the customer



Card Sorting 


I wrote 42 cards to draw the map site, and we did card sorting with ten users and categorized our results. According to the information obtained and our research, we designed the site map and the user flow.

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Card Sorting Result 
  • Open Card sorting

  • 42 Cards

  • 10 Participants

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Site Map

I proposed a sitemap that incorporated core content for online food order.

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User Flow
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Wireframe sketch 
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Design & Iterate
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Iterations Learning 

With each iteration, I synthesized feedback by planning and categorizing issues on an affinity map. It helped me to improve the design based on user patterns and critical pain points.

Some key Insights:

1-Checking the menu at the first opportunity helps to make a faster choice.

2-Users would select the button without reading it, so I was more careful about how the CTA was arranged.

3-Design elements needed to convey clear action but offer user flexibility.


Looking Forward 
  1. Focus on enhancing colors, selecting impactful photos, and refining the overall UI design.

  2. Optimize the catering process to improve user-friendliness and streamline the experience.

Personal Learning 


The design process convinced me that teamwork is more productive and constructive. In some cases, my opinions may not be accepted. Therefore, it is helpful to practice and come up with different ideas before getting more feedback to find a better solution with your team.

 User Testing

In the three stages of user testing, we learned crucial points about the users. How users looked and choose the items they want, so it was exciting and informative. We made the necessary changes at each step and re-tested to ensure the design path was done correctly. Still, we know this is not the end of the matter, and testing and repetition are essential for user experience design.

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