Investigating the donation problem on the website by using user research.
Investigating the donation problem on the website by using user research.
Ebra studio
Responsive web design for an online order jewelry
What is Ebra studio?
Ebra is a conscious jewelry accessories brand, defined by elevating traditional crafts and focused on quality, sustainable materials, and women empowerment, based in Canada. Farimah is the owner's and She design minimal silver jewelry and decorative silver artifacts in her studio. She acts on Instagram and wants to expand her business from a local business to a national business for best marketing and sales.
What is The status of the project?
Design Ebra studio website with mobile. The final prototype and wireframe were delivered to the client.
Project Overview
Challenge :
The design task mentioned that this shopping process should help users with easy order, intuitive user experience, and easy accessibility.
Solution :
1- Minimal Design for a sustainable handicraft jewelry website
2- Emphasis on artifact design order
3- Easy access to information and details products
4- Select specific icons and spaces for accessibility
Project
Website & Mobile Design
Responsibilities
UX Research, User Testing,
Interaction designer
Timeline
Three weeks
Tools
Figma, Adobe Photoshop, Zoom, Miro
Team
Two Designers
The Process
Discover
Define
Develop
Design
Deliver
Business analysis, Business research
Comparative analysis, Competitive analysis
Persona, storytelling
Information Architecture, Sitemap, User flow
Ideate, Sketch, Mood-board, User testing, UI kit
Clickable prototype
Discovery
Business Analysis
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Production of handmade jewelry in Canada
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4 years of experience
Stakeholders Interviews
We had several meetings with stakeholders and were exposed to lots of data about her studio, idea, favorite items, users, material, bought, time, delivery process, and every detail we need to use on our website that helps improve their business.
"I like minimal design, and prefer
to be inspired by nature and
geometric shapes"
Offering
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Design and manufacture of silver and brass jewelry
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Design and craft every special handmade artistic idea...
-
local branding and women-owned business
User Interviews
We conducted field research, interviewed three key users, talked about their experiences buying jewelry and the problems they encountered understand how to start our project with a good overview of sustainable jewelry, branding, marketing, and helping users to have a special simple order process .
Key user interview insights
1- Jewelry categories for faster and easier selection
2- Having quality photos of jewelry from different
angles and detailed information about it
3- User reviews about jewelry can be very helpful in
choosing and trusting
4- If the web design is crowded and unclear, I will
leave the site immediately
Competitive Analysis
We compared more than10 websites and then analyzed most common features they used in different pages and then we selected all features we need in our website based on our research .
Why side-by-side landing page comparison ?
-Learn with features were the most common on the home page
-figure out how other jewelry present their products
Define & Analysis results
Understand the business (SWOT) :
My next step in my methodical approach is always to learn and define the business and make sure that I know business was SWOT, which is strengths, weaknesses, opportunities, and threats.
Comparative analysis results :
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Use clear photos of the product in several angles along with the price
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Separate section to show the latest designs
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Information about the manufacturer and the production process
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Product categories for faster and easier selection
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Connect to Instagram for more reviews and acquaintances
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Easy access for people with disabilities by using the accessibility icon
Card Sorting
Define
The website will be designed based on Faranak's need to buy a ring.
Meet Faranak :
Faranak is a 25-year-old girl full time student .
She is interested in handmade jewelry.
She supports local branding and women-owned business
She is always searching new trend jewelry and accessories
Develop :
We develop our idea to start our design process . For developing the idea we considered a scenario to our Franck’s needs, and we conducted the Story-board to show her journey through the website .
User's Needs :
Affordable prices
Good quality and design jewelry
Easy order and maintenance
Solution :
1-Locate price and Information under each page
2-Showing different views from each product
3-Design easy and fast order process with sale information
Develop
Site Map
Given that this was a jewelry website that offering handmade sustainable jewelry, I proposed a sitemap incorporating core content for ordering a product until the final payment.
User flow
Site Map
Design
Low Fidelity Wireframe
A challenge I faced was figuring out the which space is suitable for an artifact order section and how to get the user's attention.
Iterations Learning
1- We emphasize on particular artifact product as a specific banner but users couldn't understand they could order from here on the first design, so our solution was to move the banner from here to categories product and let to desired results.
2 -The accessibility button wasn't clear, and it had more features, so our solution was:
-Design and change icon color
-focus on four essential accessibility features
-Write accessibility name beside icons
Mood-board
Brand design has been done concurrently with wireframe iteration. I gathered logo and brand requirements from the client and sketched out several concepts. We went through three feedback and iteration sessions before deciding on a final design.
Moodboard imagery was developed with our team based on client style and our ideation.
UI Kit
The final style design brings together UI elements that dictated the high-fidelity designs.
Reflection
Looking Forward
Our next steps are as follows:
1- Iterate and test on accessibility design based on client satisfaction
2- Change and using the best quality pictures for better presentation of products
Personal Learning
1- client communication
Given that this was a class project, we tried to find a genuine customer because we believed that we would get to know the facts of the work and how to communicate with the customer and satisfy her, so we found it. It was amazing we had several meetings, and I learned how to communicate with the customer.
2- Teamwork
Doing teamwork and paying attention to their opinions, actions, and attitudes were fascinating and challenging, so I learned that collaboration has better and more successful results. If I want to be a good designer, I have to be a good listener and pay more attention to all feedback.
Let's work together!
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© 2021 by Sima Sanaei.